We time your content to real booking windows, get you cited when travellers ask ChatGPT or Gemini to plan a trip, and build the direct-booking path that keeps OTA commission out of your margin.
Figures from 2025-2026 industry research (SparkToro, Search Engine Land, Google) — actual results depend on destination, category, and starting technical health.
Travel search doesn't follow a fixed calendar — summer holidays get researched and booked in January, winter sun peaks in October, and last-minute family trips spike in late summer. Content published after demand peaks has already missed the booking window. Travel SEO means publishing 1-2 months ahead of the curve, every time, for every destination and season you serve.
Layered on top of that: AI Overviews now appear far more often on travel queries than a year ago, and over 60% of searches end without a click to any website. Travellers increasingly ask ChatGPT or Gemini to plan an itinerary directly — which means being the trusted, structured source an AI cites matters as much as ranking in blue links. And every booking that goes through Booking.com or Expedia instead of your own site hands over 15-25% in commission.
We build a content calendar that respects your actual seasonality, structure itineraries and destination content so AI agents can cite you accurately, and build the trust and technical foundation that keeps bookings flowing to your own site instead of the OTA.
Everything a hotel, tour operator, DMC, or travel agency needs to get found, trusted, and booked directly.
Content timed to when travellers actually search and book — live 1-2 months before demand peaks, mapped across inspiration, research, comparison, and booking stages.
Itineraries structured in machine-readable blocks so ChatGPT, Gemini, and Perplexity can cite you accurately when travellers ask for trip plans.
Location and destination-experience pages, Google Business Profile optimization, and "near me" / in-market search capture for travellers already on the ground.
TouristAttraction, TravelAgency, and Review schema, plus Core Web Vitals and secure booking-flow fixes that stop travellers abandoning at checkout.
Content and conversion paths that make booking direct the obvious choice — protecting the margin OTAs otherwise take on every booking.
TripAdvisor, Google, and Reddit/forum presence — heavily weighted in Google's "Perspectives" filter and central to what AI cites as trustworthy.
Technical health, seasonal content gaps, schema coverage, and an AI visibility baseline across your key destinations.
A content calendar mapped to your real booking curve, published ahead of each season's demand peak.
Destination-experience pages, local SEO, and structured data built for both search engines and AI agents.
Direct-booking conversion content and review/community strategy published alongside technical fixes.
Direct bookings, AI citation share of voice, and seasonal performance tracked monthly with your lead.
Transparent tiers. No lock-in contracts. Scale up as your destinations and portfolio grow.
A full diagnostic before you commit to ongoing work.
Ongoing SEO for a single hotel, operator, or agency brand.
Multi-destination DMCs, hotel groups, or multi-brand travel portfolios.