We build the comparison pages, product-led content, and technical foundation that turn organic search into trial signups and demos — not just traffic that never converts.
Industry-reported ranges for 2026 — actual results depend on category competitiveness, domain authority, and starting site quality.
Most SEO optimises for traffic. SaaS SEO optimises for signups — bottom-of-funnel pages like "[you] vs [competitor]," "[competitor] alternative," and pricing content convert 3–5x higher than educational blog posts because they reach people already comparing tools, not just researching a topic.
SaaS sites also carry technical complexity most industries don't — product pages, docs, blog, pricing, and marketing pages often sit on different subdomains or frameworks, competing for the same crawl budget. And with AI Overviews now cutting organic CTR by up to 70% on some queries, being the cited source in ChatGPT or Perplexity answers matters as much as ranking in blue links.
We build BOFU pages first, not last, fix the technical foundation so Google can actually crawl your product, and structure content around the entities and use cases that get your brand cited by AI search — connected to your PLG funnel the whole way through.
Everything a software company needs to turn search into pipeline, not just traffic.
"[You] vs [competitor]," "[competitor] alternative," and pricing pages built first — the content that converts 3-5x higher because buyers are already evaluating.
Free calculators, templates, and mini-tools that connect to your core product — the highest-authority link magnet in SaaS, with zero ongoing spend.
Template-driven pages built at scale for integrations, industries, or roles — the pattern behind Zapier's 3M+ monthly organic visitors.
Crawl budget, JS rendering, and Core Web Vitals fixes across product, docs, blog, and pricing — often on different subdomains competing for the same crawl.
TOFU/MOFU content organised into hub-and-spoke clusters that build category authority and feed traffic down to BOFU pages.
Content structured around your core entities — not just keywords — so ChatGPT, Perplexity, and AI Overviews cite your brand when buyers ask.
Technical crawl audit, BOFU keyword gap analysis, and a review of your current comparison/alternative page coverage.
Your three highest-value comparison and alternative pages built first — the fastest path to organic trial signups.
Crawl budget, indexation, and Core Web Vitals fixes across product, docs, and marketing pages.
Topic clusters and programmatic integration/use-case pages built to scale traffic beyond BOFU.
Organic CAC vs paid CAC, trial signups, and AI citation visibility tracked monthly with your department lead.
Transparent tiers. No lock-in contracts. Scale up as your product and pipeline grow.
A full diagnostic before you commit to ongoing work.
Ongoing SEO for a single SaaS product or platform.
Multi-product platforms, international SaaS, or programmatic SEO at scale.