What's the difference between digital PR and link building?

Link building is outreach-led acquisition. Digital PR is campaign-led — you create something genuinely newsworthy (a study, a tool, a data piece), then pitch it to earn coverage at scale. PR campaigns can earn 20–50 links from a single asset.

What makes a PR campaign go viral?

Original data, surprising findings, strong visual assets, and a hook that journalists can write about independently. We research what's already been covered and engineer angles that are genuinely novel.

How do you measure campaign success?

Coverage count, referring domain quality (DA/DR), follow vs nofollow mix, estimated traffic from placements, and brand mention volume. We provide a full post-campaign report.

Do you manage media relations?

Yes — we have established journalist relationships across technology, business, health, and lifestyle beats at national and regional Indian publications.

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Service 16 of 19

Digital PR Campaigns

Newsworthy campaigns engineered for maximum coverage, brand awareness, and link equity at scale.

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50+

Avg Pieces per Campaign

Tier 1

Publication Targeting

Avg Link Value vs. Outreach

About This Service

Individual link-building tactics have a ceiling. Digital PR campaigns break through it — a single well-executed campaign can earn 30–100 links from tier-1 publications simultaneously, generating brand awareness and domain authority in a way that drip-fed outreach never achieves. We build campaigns that journalists want to write about.

What's Included

Everything in This Service

Campaign Ideation

Data-driven concept development — finding the angle within your brand that generates genuine journalistic interest.

Original Research & Data

Primary research, surveys, data analysis, and proprietary insights that give media a unique, citable story.

Creative Execution

Infographics, interactive tools, visual data stories, and press-ready asset packages.

Targeted Media List

Bespoke media lists built around your campaign angle — not generic mass-blast databases.

Journalist Pitching

Personalised, contextually relevant pitches to editors at the publications that matter most to your brand.

Campaign Performance Reporting

End-of-campaign report covering coverage earned, link quality, estimated reach, and SEO impact.

Our Process

How We Deliver It

Brand Story Mining

Identify the unique data, expertise, or insight your brand possesses that the media doesn't.

Concept Development

Develop 3 campaign concepts, select the strongest, and build the creative brief.

Research & Asset Production

Conduct the research, gather the data, and create all campaign assets.

Media List Building

Build targeted, vetted media lists for each campaign with personalised pitch angles.

Campaign Launch

Staged outreach over 2–3 weeks with follow-up sequences and reactive responses.

Coverage & SEO Reporting

Full campaign wrap-up: coverage volume, link quality, DR impact, and estimated earned media value.

Who It's For

This Service Is Perfect For

Consumer BrandsTechnology CompaniesFinancial BrandsHealthcare & WellnessReal EstateAny Brand Needing Authority Acceleration

Client Success

Real Results

Wellness Brand — 'State of Indian Wellness' Campaign Earns 58 Links

A wellness D2C brand needed to rapidly build domain authority. We designed and executed a 'State of Indian Wellness 2025' research campaign — surveying 2,000 Indians on health habits, producing a visual data report, and pitching to lifestyle, business, and health editors. 58 editorial links from publications including ET, Mint, Femina, Health Shots, and YourStory in a single 6-week campaign.

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Common Questions

Frequently Asked Questions

Ready to Get Started with Digital PR Campaigns?

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