We build the topical authority, decision-stage content, and AI citation strategy that gets you on a buying committee's shortlist before your sales team ever gets a call — and we track it against pipeline, not vanity metrics.
Figures from G2's April 2026 B2B buyer research and 2026 industry benchmarking (Omniscient Digital, First Page Sage) — actual results depend on category, sales cycle, and starting authority.
B2B buying committees now average 10-11 people and take roughly 11.5 months to reach a decision — and 83% of buyers define their purchase requirements before they ever speak with a salesperson. Vendors who make it onto the Day-One shortlist win the deal 95% of the time. That means the job of B2B SEO isn't just ranking for a bottom-funnel keyword; it's building enough topical authority that your company is already part of the conversation before a buying committee even forms.
More than half of B2B buyers now start research with an AI chatbot rather than traditional search — but 63% of them still cross-check what the AI told them on Google before acting, and 76% of AI citations come from pages already ranking in the top 10. Ranking and AI visibility aren't competing strategies; they're the same underlying work, approached with two different goals — being cited on informational queries, and being clicked on commercial ones.
We build ICP-mapped topical authority, decision-stage comparison content, and third-party presence (G2, Gartner, LinkedIn, Reddit) that gets you shortlisted early — and we report on pipeline and revenue influence, not just traffic, because that's the number that actually matters to your board.
Everything a B2B company needs to get shortlisted early — and prove it drove pipeline, not just traffic.
Keyword research built around your actual ideal customer profile and buying-committee roles — not generic personas or volume-only targeting.
Pillar-and-cluster architecture built to establish category authority long before a buying committee even forms — the structural principle behind compounding B2B growth.
Vendor comparison, "alternatives," and RFP-ready content built for the stage where a buying committee is actively narrowing its shortlist.
A dual approach — optimising informational content to be cited by AI, and commercial content to earn the click — since 76% of AI citations still come from top-10 ranking pages.
Crawl efficiency, multi-region/multi-product architecture, and schema for complex B2B sites — often thousands of pages across products, resources, and documentation.
Reporting tied to MQLs, SQLs, and pipeline influence via CRM integration — not just sessions and rankings, since that's the number your board actually asks about.
Technical health, ICP-alignment gaps, and AI visibility baseline reviewed across your buyer journey.
Keyword and topic research mapped to your real buying committee, not generic B2B personas.
Hub-and-spoke pillar content and decision-stage comparison content built and published together.
Entity authority and G2/Gartner/LinkedIn presence built to earn citation and shortlist visibility.
Pipeline influence, not just traffic, tracked monthly through CRM integration with your department lead.
Transparent tiers. No lock-in contracts. Scale up as your pipeline and product lines grow.
A full diagnostic before you commit to ongoing work.
Ongoing SEO for a single B2B product line or company.
Multi-product B2B companies or complex enterprise sites.