Frequently Asked Questions

Most clients see meaningful keyword ranking movement within 3–4 months, with significant traffic and revenue growth between months 5–8. SEO compounds — the longer you invest, the stronger the returns. We provide monthly progress reports so you always know exactly where things stand.

No ethical SEO agency can guarantee specific rankings — Google's algorithm has 200+ signals and changes frequently. What we guarantee is 100% white-hat compliance, radical transparency, measurable progress, and strategies built to deliver sustainable ROI. Our 98% retention rate reflects our results better than any guarantee could.

Our headline result is The Moms Co: 256% organic revenue growth (₹18L → ₹64L/mo), 8.4x SEO ROI, and 281% sessions growth in 8 months. But every result matters — from Michelin India's 271% GBP growth across 120+ locations to Discvr.ai's 475% traffic growth in 6 months.

Most clients on Growth and Enterprise plans see positive SEO ROI within 5–7 months. Technical and on-page improvements in months 1–2 typically reduce paid spend dependency first. Content and link building compound from month 4 onwards. We model expected ROI timelines during onboarding.

We cap our active client roster to ensure every account receives direct senior-strategist attention. The people who present your audit and strategy are the same people executing it — no juniors, no handoffs to inexperienced staff. Our average strategist has 6+ years of hands-on SEO experience.

Senior strategists with 5–8+ years of experience. On Growth and Enterprise plans you get a named dedicated SEO manager who is your primary point of contact for the life of the engagement. You'll meet them in your onboarding call.

After signing, we start with a comprehensive free audit (up to 12 days for complex sites). From there: discovery call to understand your business goals, custom 90-day roadmap, live dashboard setup, and execution begins. Most clients receive their first deliverables within 2 weeks of signing.

Absolutely. We integrate seamlessly with in-house writers, developers, and marketing teams. We provide briefs, frameworks, and editorial review rather than replacing your team — and we share keyword intent data with your paid media team so budgets target gaps, not overlap.

No setup fees, ever. You pay only the monthly plan price from day one. Your first deliverable — the free audit — costs you absolutely nothing. We have never charged a setup fee in 6+ years of operation.

Yes. Month-to-month billing with 30 days' written notice to cancel. No penalties, no questions asked. We earn your renewal every single month through results — not paperwork and lock-in clauses.

All prices shown are exclusive of 18% GST applicable on professional services in India. GST is added to your monthly invoice. We provide GST-compliant invoices for full input tax credit.

Yes — annual billing saves 20% across all plans. Annual clients also receive priority onboarding and a dedicated strategy workshop. Contact us for the annual invoice option.

We recommend a minimum 6-month engagement to see meaningful SEO results, but there is no contractual minimum. Most clients see significant ranking movement from month 3 and strong revenue impact from month 5–6 onwards.

Absolutely. No PBNs, no keyword stuffing, no spammy link schemes, no cloaking — ever. Every tactic strictly follows Google's Webmaster Guidelines. Our results are built to last through every algorithm update, including Helpful Content and Core 2024.

100% editorial, white-hat outreach. We earn links from relevant, high-authority publications through genuine content, digital PR campaigns, and expert commentary placement. No paid links, no PBNs, no directories. One DA 70 editorial link outperforms hundreds of directory links.

Ahrefs, SEMrush, Screaming Frog, Sitebulb, Google Search Console, GA4, PageSpeed Insights, WebPageTest, Clearscope, and Surfer SEO — among others. We also use proprietary frameworks for keyword opportunity scoring and content prioritisation.

You get a live GA4 + Search Console dashboard with real-time data, detailed monthly written reports, and bi-weekly strategy calls. We track organic traffic, keyword rankings, CTR, conversion rates, organic revenue, and domain authority — the metrics that actually move your business.

Your free audit covers: technical SEO health (crawl errors, Core Web Vitals, indexation), on-page analysis, keyword gap identification vs top 3 competitors, and a prioritised 90-day growth roadmap. Delivered within 24 hours by a senior strategist — not an automated tool report.

Our core focus is technology & SaaS, healthcare & wellness, ecommerce & D2C, media & publishing, and professional services (legal, finance, consulting). We've worked with Michelin, The Moms Co, Godrej, Outlook India, YourStory, The Statesman, and Discvr.ai — among 60+ others.

Yes — we serve India-headquartered businesses operating internationally, and international businesses targeting the Indian market. We have experience with hreflang, multi-region content strategy, and India-specific local SEO across Tier 1 and Tier 2 cities.

Yes. Our Starter plan at ₹75,000/mo is specifically designed for growing SMBs and local businesses building their first organic foundation. We work with businesses at every stage — from seed-stage startups to multinational enterprises.

Yes — migrations are a core specialisation. We've managed WordPress to headless, legacy CMS to Webflow, and Shopify replatforming migrations. We provide complete redirect architecture documentation and work alongside your dev team throughout. The Statesman's 100K+ URL migration lost zero SEO equity.

Both. We provide developer-ready specifications for your team with precise implementation instructions, or we can implement directly in WordPress, Webflow, Shopify, and other CMS platforms with appropriate access granted.

Yes — we actively optimise for Generative Engine Optimisation (GEO), AI Overview inclusion, and Google Discover. We build structured data, entity-based content, and E-E-A-T signals that perform in the AI-era search environment — not just traditional blue-link SERPs.

No — but AI is transforming how search works. AI Overviews, Discover, and Gemini-powered search create new ranking surfaces and new content requirements. The strategies that win in 2026 are deeper, more authoritative, and more entity-focused than ever. SEO is more valuable — and more specialised — than it's ever been.