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Service 12 of 19

Website SEO Migration

Move your website without losing the rankings and authority you've spent years building.

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0%
Target Traffic Loss
200+
Migrations Managed
100%
Client Equity Preserved
About This Service

A poorly executed website migration can destroy years of SEO progress in days. New CMS, domain change, HTTPS migration, URL restructure, or site redesign — each carries significant risk if handled without SEO expertise. We've managed complex migrations for news portals, ecommerce catalogues, and enterprise platforms with zero ranking loss.

What's Included

Everything in This Service

Pre-Migration Audit
Baseline capture of all ranking pages, backlink equity, and traffic patterns before any changes are made.
Redirect Mapping
Comprehensive 1:1 redirect map for every URL — automated where possible, manually validated for high-value pages.
Crawl & Render Validation
Post-migration crawl to verify every redirect is firing correctly and the new site renders fully.
Search Console Migration
Property verification, coverage report monitoring, and URL inspection of key pages post-launch.
Backlink Preservation
Ensure high-value backlinks to old URLs are properly redirected to preserve link equity.
Post-Launch Monitoring
30/60/90-day post-migration monitoring to catch and fix any ranking drops or crawl anomalies quickly.
Our Process

How We Deliver It

01
Pre-Migration Baseline
Capture current rankings, backlinks, and traffic for every important URL.
02
Redirect Mapping
Build and validate a complete URL mapping document before any staging changes.
03
Staging Review
Audit the staging environment for SEO issues before go-live.
04
Go-Live Protocol
Staged launch with real-time monitoring of crawl behaviour and redirect chains.
05
Post-Launch Audit
72-hour intensive monitoring followed by 30/60/90-day validation reviews.
06
Issue Resolution
Rapid identification and fixing of any ranking drops or indexation issues post-launch.
Who It's For

This Service Is Perfect For

Replatforming to Shopify/MagentoDomain or Brand ChangesHTTP to HTTPS MigrationsWebsite RedesignsURL Structure RestructuresCMS Migrations
Client Success

Real Results

The Statesman — 15 Years of Editorial Equity Preserved

One of India's oldest newspapers needed to migrate from a legacy CMS to a modern platform — 150,000+ URLs spanning 15 years of editorial content. We built a complete redirect map, validated the new platform's rendering, and implemented a 90-day post-launch monitoring programme. Zero ranking loss. Zero equity loss. Migration completed on schedule.

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Common Questions

Frequently Asked Questions

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