Turn your app's store listing into an organic install engine — 8-module audit framework across Google Play & Apple App Store, with no lock-in contracts.
Over 70% of app downloads come from store search — yet most app teams spend their entire growth budget on paid UA while leaving their listing unoptimised. ASO is the compounding, zero-cost-per-install alternative that makes every other growth channel work harder. We run a complete 8-module audit across both major stores, scoring your listing against proven benchmarks and delivering a prioritised action plan that covers keyword strategy, copywriting, creative, ratings, competitive gaps, localisation, and monetisation alignment.
Primary keyword placement in title, iOS keyword field usage (100 chars), long-tail intent coverage, competitive keyword gap analysis, and store-specific indexing differences.
Title + subtitle effectiveness, first-fold hook strength, long description structure for both stores, social proof integration, CTA quality, and keyword density — with before/after rewrites.
App icon differentiation at thumbnail size, screenshot sequence storytelling, caption effectiveness, feature graphic (Google Play), and preview video impact scoring.
Rating vs category benchmark, review velocity, sentiment theme analysis, developer response rate audit, and a structured in-app review prompt strategy.
Side-by-side comparison across up to 5 competitors — ASO score, rating, keyword placement, visual quality, localisation coverage, and whitespace opportunities.
Current locale coverage vs growth markets, screenshot localisation gaps, native keyword research in target languages, and competitor-led market entry opportunities.
Google Play Store Listing Experiments and Apple's Product Page Optimisation — a specific, hypothesis-driven test backlog for icon, screenshots, and short description.
Model fit for category, IAP name discoverability (Google Play indexes IAP names — a hidden keyword layer), regional PPP pricing tiers, and listing-to-paid-value alignment.
Full 8-module scoring across both stores. Calculate Overall ASO Score. Identify quick wins and critical gaps.
Store-specific keyword research — Google Play long-desc indexing vs App Store 100-char keyword field.
Before/after rewrites for title, subtitle, and descriptions. Screenshot sequence redesign brief.
Ethical in-app review prompt strategy. Developer response audit. Monthly velocity targets.
Prioritised test backlog with clear hypotheses. Setup in Google Play Experiments and Apple PPO.
Keyword rank tracking, score re-evaluation, competitor alerts, KPI dashboard with install attribution.
A fintech lending app spending heavily on paid UA with deteriorating install costs. Their store listing scored 42/100 — iOS keyword field empty, no screenshots with captions, and a title with no primary keyword. We rewrote the listing copy for both stores with keyword-mapped before/after versions, redesigned the screenshot sequence with feature callout captions, and implemented a structured in-app review prompt. On Google Play, three IAP product names were rewritten as search-discoverable terms — a keyword channel competitors weren't using. Within 5 months: organic installs up 267%, ASO Score from 42 to 78, rating climbed from 3.6 to 4.4★, and paid UA spend reduced 40% without losing install volume.
Get Similar Results →No setup charges. No hidden fees. Cancel ongoing retainers with 30 days' notice. Every plan starts with a free ASO baseline audit.
Join 60+ businesses across India who chose Inspire Clicks for transparent, performance-based growth. Get your free ASO audit today.
✓ Free audit · ✓ No lock-in · ✓ Senior-only team · ✓ Both stores covered · ✓ Response in 24h