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Service 13 of 19

Content Marketing Strategy

Topical authority maps, editorial calendars, and content that compounds — built around commercial intent.

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+411%
Organic Traffic via Content
3x
Avg Link Earning Rate
6mo
To Topical Authority
About This Service

A content marketing strategy without a commercial foundation is just publishing. We build content programmes that are systematically designed to rank, earn links, build topical authority, and drive business outcomes — not just page views. Every article, guide, or tool we recommend has a clear role in your organic growth engine.

What's Included

Everything in This Service

Topical Authority Mapping
Identify the content clusters your brand needs to own to be seen as the authority in your niche — by both Google and your audience.
Keyword-Led Content Planning
12-month editorial calendars built around commercial intent, search volume, and ranking opportunity.
Content Brief Production
Detailed, SEO-optimised briefs that give your writers everything they need to produce top-ranking content.
Content Gap Analysis
Systematically identify what your top-ranking competitors produce that you don't — and close those gaps.
Performance Content Production
Long-form guides, data studies, and tools that consistently earn links and rank for competitive keywords.
Content Refresh Programme
Systematically update declining content to maintain and grow rankings rather than constantly creating new pages.
Our Process

How We Deliver It

01
Content Audit
Assess existing content performance — what's ranking, declining, or wasted effort.
02
Topical Map
Build a comprehensive topic cluster map around your core commercial themes.
03
Opportunity Scoring
Rank content opportunities by traffic potential, commercial value, and ranking difficulty.
04
Editorial Calendar
12-month publishing plan with priorities, formats, and target keywords.
05
Brief & Produce
Create detailed SEO briefs and produce or commission content to spec.
06
Measure & Refresh
Monthly performance review and systematic updating of existing content.
Who It's For

This Service Is Perfect For

B2B SaaS & TechnologyMedia & PublishingHealthcare & WellnessFinancial ServicesD2C BrandsProfessional Services
Client Success

Real Results

SaaS Platform — Content Becomes the #1 Acquisition Channel

A B2B SaaS company publishing content sporadically with no commercial intent alignment. We built a full topical authority map, redesigned their content calendar around buyer journey stages, and produced 36 long-form guides over 12 months. Organic became their #1 acquisition channel, generating 3x the pipeline of paid at one-tenth the cost.

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Common Questions

Frequently Asked Questions

Ready to Get Started with Content Marketing Strategy?

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