How is Discover different from Google Search?

Search is intent-based — users are actively looking for something. Discover is interest-based — Google surfaces content it predicts you'll want based on your search history and behaviour. It's passive, personalised, and can drive massive volume for the right content.

What types of content appear in Discover?

News and current events, guides and how-to content, product discovery articles, health and lifestyle content, and entertainment. Freshly published or updated content gets preferential treatment.

Can any site appear in Discover?

Any site indexed by Google can theoretically appear in Discover. However, meeting the technical requirements (large images, NewsArticle schema, mobile optimisation) and content quality standards significantly increases the probability.

How do I track Discover performance?

Google Search Console has a dedicated Discover performance report showing impressions, clicks, and CTR. You need to be generating Discover traffic for it to appear.

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Google Discover Audit & Solutions

Unlock the passive high-intent traffic channel most brands completely ignore.

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+411%

Discover Traffic — Outlook India

Avg Discover Traffic Lift

Paid Spend Required

About This Service

Google Discover is a feed of personalised content shown to 800 million+ users on their Android devices and Google app — without them searching for anything. For content-rich brands, it's a passive traffic goldmine. Most brands appear in Discover by accident; we make it happen by design.

What's Included

Everything in This Service

Discover Eligibility Audit

Assess whether your site meets Google's Discover eligibility criteria — mobile usability, structured data, and content freshness.

E-E-A-T Uplift

Strengthen experience, expertise, authority, and trust signals to improve content quality scores for Discover.

Headline Optimisation

Craft headlines that are specific, compelling, and match Discover's preference for informative but curiosity-driven titles.

Image Optimisation

Large, high-quality featured images (min. 1200px wide) with correct schema — a direct Discover appearance trigger.

NewsArticle Schema

Implement and validate NewsArticle or Article schema to signal content freshness and type to Google.

Publishing Cadence Strategy

Develop a content freshness schedule that keeps your brand consistently surfaced in Discover feeds.

Our Process

How We Deliver It

Discover Audit

Assess current Discover performance in Google Search Console and identify eligibility gaps.

Technical Fixes

Implement required schema, image standards, and mobile usability improvements.

E-E-A-T Enhancement

Strengthen author signals, content depth, and expert attribution on key content types.

Content Optimisation

Optimise existing content for Discover appearance — headlines, images, and freshness signals.

Publishing Strategy

Build a content calendar designed around Discover's freshness preference.

Discover Reporting

Monthly Discover impressions, clicks, and CTR tracking with optimisation recommendations.

Who It's For

This Service Is Perfect For

Media & PublishingNews & Current AffairsLifestyle & EntertainmentHealth & Wellness ContentD2C Brands with BlogAny Content-Rich Site

Client Success

Real Results

Outlook India — +411% Google Discover Traffic in 6 Months

One of India's most trusted media brands was appearing in Discover sporadically with no strategic control. We audited their content against Discover's specific eligibility signals, implemented NewsArticle schema, standardised their featured image approach, rewrote 80 headline templates, and built a freshness-first publishing schedule. Discover traffic grew 411% within 6 months — becoming their second-largest organic traffic source.

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Common Questions

Frequently Asked Questions

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