What are Core Web Vitals and why do they matter?

Core Web Vitals are Google's page experience metrics — LCP (loading speed), INP (interactivity), and CLS (visual stability). Pages passing all three thresholds get a positive ranking signal; failing pages get a negative one.

My site looks fine on mobile — does it still have issues?

Visual appearance and SEO performance are different things. Common hidden issues include render-blocking scripts, unoptimised images, missing mobile viewport tags, intrusive interstitials, and tap target sizes — none of which are obvious at a glance.

How much can page speed improvements impact rankings?

Speed is a confirmed ranking factor and a major conversion factor. A 1-second improvement in LCP correlates with up to 7% conversion uplift. For high-traffic sites, even a 10% speed improvement can have meaningful revenue impact.

What tools do you use for mobile SEO audits?

PageSpeed Insights, Chrome UX Report (CrUX), GSC's Core Web Vitals report, WebPageTest, and Lighthouse. We also do real-device testing on mid-range Android phones that represent the majority of Indian internet users.

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Service 06 of 19

Mobile SEO

Core Web Vitals, mobile-first indexing, and page speed — built for a world where 70% of searches happen on phones.

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70%

Searches Are Mobile

Good

CWV Score — YourStory

2.3x

Avg Speed Improvement

About This Service

Google's mobile-first indexing means your desktop site is no longer the primary signal — your mobile experience is. Poor Core Web Vitals, slow page loads, and broken mobile UX directly suppress your rankings. We audit, fix, and optimise every mobile performance signal Google measures.

What's Included

Everything in This Service

Core Web Vitals Audit

LCP, CLS, and INP measured across all key templates — desktop and mobile — with prioritised fix recommendations.

Page Speed Optimisation

Image compression, lazy loading, CSS/JS minification, server response time, and CDN configuration.

Mobile UX Review

Touch target sizing, viewport configuration, font readability, and navigation usability on small screens.

Crawlability on Mobile

Ensure Googlebot's mobile crawler can access and render all critical content correctly.

AMP Assessment

Evaluate whether AMP is appropriate for your content type and implement where beneficial.

Performance Monitoring

Ongoing CrUX data monitoring and regression alerts when new deployments affect performance scores.

Our Process

How We Deliver It

Baseline Audit

Measure current CWV scores across device types and all key page templates.

Root Cause Analysis

Identify the specific technical causes behind poor LCP, CLS, and INP scores.

Fix Prioritisation

Rank fixes by performance impact and implementation complexity.

Developer Handoff

Detailed technical specifications for your dev team, or we implement directly.

Post-Fix Testing

Re-test in lab and field data to confirm improvements are live.

Ongoing Monitoring

Monthly performance reviews and regression testing after releases.

Who It's For

This Service Is Perfect For

Media & PublishingEcommerce StoresNews & BlogsHealthcare SitesTravel & HospitalityAny Site with Slow Mobile Scores

Client Success

Real Results

YourStory — Core Web Vitals: Poor → Good

India's leading startup media platform had poor LCP and CLS scores impacting rankings across thousands of article pages. We audited their rendering pipeline, implemented critical CSS inlining, fixed layout shift from ads and dynamic content, and optimised image delivery. All key CWV metrics moved from Poor to Good in 10 weeks.

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Common Questions

Frequently Asked Questions

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