How is digital PR different from traditional PR?

Traditional PR focuses on brand mentions and reputation. Digital PR is engineered to earn editorial backlinks from high-authority publications — combining PR storytelling with SEO link equity goals.

What kinds of campaigns earn coverage?

Data studies, original research, expert commentary, newsjacking, and surveys consistently earn coverage. The campaigns that work best combine genuine news value with a compelling angle for the publication's audience.

How many links will we earn per campaign?

Coverage varies by campaign and industry. We target 10–30 placements per campaign across national and niche publications. We report on domain authority, editorial value, and follow/nofollow mix.

Can you target specific publications?

Yes. We build target media lists by publication, journalist, and beat. We customise pitches for each outlet rather than sending mass press releases.

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Service 14 of 19

Digital PR Services

Earn editorial coverage in top-tier publications that builds brand authority and link equity simultaneously.

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DA60+

Avg Link Quality

15+

Media Placements/Month

Domain Authority Growth

About This Service

Digital PR is where SEO meets journalism. We create newsworthy stories, data-driven studies, and expert commentary that journalists actually want to publish — earning the high-authority editorial backlinks that move your domain rating and organic rankings in ways directory links never can.

What's Included

Everything in This Service

Media Relations

Established relationships with journalists, editors, and content managers at India's leading digital publications.

Data-Driven Campaigns

Original research, surveys, and data studies that give journalists a compelling, citable story.

Expert Commentary

Position your team as go-to expert sources for journalists covering your industry — reactive PR at scale.

Newsjacking

Rapid-response content that inserts your brand into trending news stories with SEO-friendly hooks.

Press Release SEO

Newsworthy press releases distributed to high-authority news sites with SEO-optimised formatting.

Coverage Reporting

Monthly reports detailing coverage earned, domain authority of linking publications, and estimated link value.

Our Process

How We Deliver It

Brand Story Audit

Identify the stories, data, and expertise your brand possesses that journalists find compelling.

Campaign Ideation

Develop 2–3 campaign concepts per month with clear news hooks and target publication lists.

Asset Creation

Produce the research, data visualisations, or expert commentary that powers each campaign.

Outreach

Targeted pitching to journalists and editors with personalised, contextually relevant pitches.

Coverage Monitoring

Track all earned coverage, verify link acquisition, and attribute to domain authority movement.

Monthly Reporting

Coverage recap, link quality analysis, and campaign performance vs. target.

Who It's For

This Service Is Perfect For

Consumer BrandsTechnology & SaaSFinancial ServicesHealthcare & WellnessTravel & HospitalityReal Estate

Client Success

Real Results

D2C Brand — 42 Editorial Links from Tier-1 Publications in 6 Months

A fast-growing D2C wellness brand needed authoritative backlinks to compete for high-value category keywords. We built a 'State of Indian Wellness 2025' data report, pitched it to business and lifestyle editors, and secured coverage in Economic Times, Mint, YourStory, and 39 other publications. Domain Authority increased from 22 to 38 in 6 months.

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Common Questions

Frequently Asked Questions

Ready to Get Started with Digital PR Services?

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