We build IRDAI-compliant content that earns trust the way this category actually earns it — claim settlement ratios, solvency data, and transparent comparisons — while helping individual agents and brokers stay visible as commission-free marketplaces reshape distribution.
Figures from IRDAI's 2026 Annual Report and Handbook of Insurance Statistics — actual results depend on policy category, market, and starting site quality.
Every insurer claims a "99% settlement ratio" — IRDAI's own reporting shows the reality is more nuanced, since a headline claim settlement ratio can mask what actually gets paid on the largest, most complex claims. Buyers who understand this dig into incurred claim ratio, solvency ratio, and complaint data before they trust a brand, and content that helps them do that honestly builds more credibility than a polished sales page ever will.
The distribution model is shifting too — IRDAI's Bima Sugam marketplace is designed to strip out commissions the way UPI stripped out payment fees, which means independent agents and brokers increasingly need their own visibility rather than relying on an insurer's brand to carry them. Layer on strict compliance requirements around claims and comparisons, and aggregators like Policybazaar already dominating comparison search, and this becomes one of the harder categories to rank in credibly.
We build content your compliance team approves quickly, centre CSR/ICR/solvency data instead of hiding it, and give individual agents and brokers the local visibility that keeps them relevant as the category's economics change.
Everything an insurer, brokerage, or agent needs to rank, stay compliant, and earn a buyer's trust before the policy is bought.
Content briefs built for fast compliance sign-off — accurate claims language, required disclosures, and no promises the fine print can't back up.
Claim settlement ratio, incurred claim ratio, and solvency data presented transparently — the specific numbers serious buyers actually check before purchasing.
Term vs. whole life, health plan comparisons, and "best insurer for X" content built to compete with aggregators dominating comparison search.
Individual agent and broker visibility — increasingly essential as commission-free marketplaces reshape how policies get distributed.
Claim-filing guides and document checklists that reduce support load, capture long-tail search, and build trust before a claim is even needed.
Structured comparison data and FAQ content built to be citable in AI Overviews and chat-based policy comparisons — where buyers increasingly start.
Technical health, content compliance risk, CSR/trust-content coverage, and competitive gap vs. aggregators reviewed.
Keyword and topic research mapped to content your compliance team can approve without repeated rewrites.
CSR/ICR data pages and policy comparison content built with disclosures in place from the first draft.
Agent/broker local SEO and claims-process content published alongside the core content programme.
Rankings, qualified leads, and AI citation visibility tracked monthly with your department lead.
Transparent tiers. No lock-in contracts. Scale up as your agency or brokerage grows.
A full diagnostic before you commit to ongoing work.
Ongoing SEO for a single insurer, brokerage, or agency brand.
Multi-line insurers, large brokerages, or multi-agent networks.