We get your newsroom into Google News, the Top Stories carousel, and Discover — without slowing down your editorial team. Built by strategists who've migrated a 15-year-old masthead with zero traffic loss.
*Outlook India Discover campaign & The Statesman CMS migration — see Case Study
Standard SEO optimises for evergreen rankings over months. News SEO optimises for minutes — Google rewards recency, structured publishing, and topical authority within a short window, then moves on to the next story.
That means the levers are different too: news sitemaps refreshed every 48 hours, NewsArticle structured data, byline transparency for E-E-A-T, sub-2-second mobile load times for Top Stories eligibility, and a CMS that never breaks a permalink mid-migration.
We work alongside your editorial desk — not around it — so reporters keep filing on deadline while the technical and structural layer runs quietly underneath.
Everything a modern newsroom needs to earn — and keep — visibility in Google News, Top Stories, and Discover.
Publisher Center verification, content-policy compliance review, and section-page mapping so your masthead is eligible from day one.
A rolling 48-hour news sitemap and NewsArticle/ReportageNewsArticle JSON-LD implemented directly in your article template — not a bolted-on plugin.
Headline and first-paragraph frameworks, image-spec compliance, and social-signal tracking tuned for carousel and feed placement.
Mobile-first speed audits built for CMS platforms under daily editorial load — because a slow page is invisible in Top Stories regardless of the reporting.
Short, practical training for reporters and desk editors — headline patterns, URL hygiene, and internal linking — so SEO doesn't slow down deadline.
Full 301-redirect mapping and crawl-path preservation for masthead redesigns and platform moves — protecting years of editorial equity.
Publisher Center status, sitemap health, schema, Core Web Vitals, and E-E-A-T signals — scored and prioritised.
News sitemap, structured data, and speed fixes implemented in your CMS template — not a plugin patch.
Headline & style-guide training for reporters and desk editors, built around your existing publishing workflow.
Image, evergreen-refresh, and social-signal optimisation targeted at Discover feed and carousel placement.
Weekly Top Stories/Discover visibility tracking, with your department lead on every call — not a shared inbox.
Transparent tiers. No lock-in contracts. Scale up as your newsroom grows.
A full diagnostic before you commit to ongoing work.
Ongoing News SEO for a single newsroom or masthead.
Multi-desk publishers, wire-service feeds, or a CMS migration on the roadmap.